TECHNOLOGY. GROUNDED IN PRACTICE.
I’m Dmitry Firsov, an entrepreneur, speaker and AI practitioner based in Moscow.
AI ×
BUSINESS ×
PEOPLE.
My starting point in technology is the reality of running a business. At Everglow, that means client communications, sales, people and everyday operations.
At TSUKA, this experience informs a B2B product for short-term rental operators. At AurMind, it becomes learning, tool discussions and shared practice.
I’m interested in the intersection of technology and entrepreneurship: building useful products, finding where automation helps, and deciding where people should remain in control.
A path through practice
Everglow begins
The first laser hair removal studio opens in Moscow.
Technology in operations
Work on business process automation and internal management tools.
TSUKA
Building a B2B platform for short-term rental operations.
AurMind
An education project, regular discussions and shared AI practice.
Working principles
Editorial articulation of the approach, pending author approval.- 01Practice matters more than technology hype.
- 02Business outcomes matter more than feature counts.
- 03AI should strengthen people and processes.
- 04Test a hypothesis before treating it as a solution.
- 05Complex technology should deliver understandable value.
Ideas with a real business behind them.
LET’S START A CONVERSATION.
A useful conversation starts with a specific challenge. Tell me yours.